Last year on Black Friday, Cards Against Humanity had an anti-sale, where they raised the price of their cards by $5 for the day. It was still a success.
This year, they sold nothing: you paid them $5, and you got absolutely zero in return. Well, you got to brag about it, maybe, but they didn't send you anything for your money.
But that isn't to say no one got a gift. Using the money they made on Black Friday, the CAH people gave everyone in their Chinese production factory a week's paid vacation! You can read all about it (and see pictures of the workers enjoying their time off) on CAH's site. The card game may be completely rude and tasteless, but the people who make it are just a bunch of big softies!